Pillar 1 · GEO / AEO
Get found: your customer finds you, in AI answers too
Search is changing. More and more, your customer asks ChatGPT, Perplexity or Gemini a question and gets a single answer straight back, without a list of blue links. GEO optimization makes sure your brand is in that answer, alongside classic visibility in Google. Human, amplified by AI.
- Visible in Google and in AI answers (ChatGPT, Perplexity, Gemini)
- Citable content that AI models quote verbatim
- Monthly monitoring of your brand mentions in AI
- Measurable result: [X% more AI mentions] within [X maanden]
The problem
Search behavior is shifting to AI. Classic SEO alone is not enough.
Your customer no longer just googles. They type a full question into ChatGPT, ask Perplexity for a comparison, or lean on the AI summary above the Google results. If your brand is not in there, you simply do not exist in that conversation.
Those AI answers work differently from the ten blue links. They cite sources that are clear, factual and easy to reuse. A page that ranks perfectly in Google can stay completely invisible in AI answers. Classic SEO remains your foundation, but it now covers only part of the visibility your customer uses today.
That is where GEO and AEO come in. We make sure you win on both fronts: getting found in Google and getting cited by the AI search engines where your customer increasingly starts.
Definition
What are GEO and AEO?
GEO (Generative Engine Optimization) optimizes your website and content so that generative AI search engines, ChatGPT, Perplexity, Gemini and Google AI Overviews, recognize, trust and cite your brand in their answers.
AEO (Answer Engine Optimization) is closely related and focuses on becoming the answer to your customer’s question. Where SEO is about ranking higher in a list of links, GEO and AEO are about being cited in the answer itself.
- SEO: higher in the list of Google search results.
- GEO: getting cited by generative AI (ChatGPT, Perplexity, Gemini, AI Overviews).
- AEO: becoming the direct answer to the question, in every channel.
Our approach
From citable to measurable
We tackle your visibility along three axes that reinforce each other. No isolated tricks, but one coherent engine. People keep control and strategy; AI does the heavy search and analysis work in the background.
GEO/AEO optimization
We make your pages maximally citable: clear answers, factual structure, schema markup, llms.txt and a setup that AI models take over effortlessly.
Content authority
We build substantive authority around your topics, so AI models recognize your brand as a reliable source. E-E-A-T, entities and evidence-based content instead of hollow SEO text.
Visibility monitoring
We measure where and how often your brand is mentioned in AI answers, track your competitors and adjust based on real data.
Deliverables
What you get
Concrete deliverables that demonstrably improve your visibility, not a vague advisory report that disappears into a drawer.
- A GEO/AEO baseline: how visible are you right now in ChatGPT, Perplexity, Gemini and Google AI Overviews?
- A citability score per key page, with concrete rewrite recommendations.
- A technical GEO foundation: schema markup (JSON-LD), llms.txt and accessibility for AI crawlers.
- A content authority plan around your core topics and search questions.
- A monthly monitoring dashboard of your brand mentions in AI answers.
- A prioritized action plan, with a human explanation at every step.
Process
How it works, in four steps
A clear process with fixed touchpoints. You always know where you stand and what the next step delivers.
- 01
Visibility scan
We measure your current visibility in Google and in AI answers and map out your citability and competitors.
- 02
Strategy & priorities
We translate the scan into a concrete plan: which pages, topics and technical fixes deliver the most.
- 03
Optimize & build
We make content citable, lay down the technical GEO foundation and strengthen your authority.
- 04
Monitor & grow along
We track your AI mentions monthly, report the growth and adjust as the search engines change.
Proof
What it delivers
GEO is not an abstract promise. We steer on numbers and make visible what you get back. The exact outcome depends on your starting position and market, which is why we work with concrete goals from the baseline onward.
[ X% ]
more mentions of your brand in AI answers within [X maanden]
[ X ]
citations in ChatGPT, Perplexity and Gemini on your core questions
[ X% ]
more organic traffic, classic and via AI combined
[ X ]
competitors monitored in AI search results
Who it is for
Who is this for?
For marketers and leadership who do not want to wait until the competitor becomes the answer in AI. Whether you are a larger company that wants tailored visibility across multiple brands, or an SME that wants to stand out smartly in your region or niche: we build an approach that fits your scale and ambition.
Get found is the first pillar of our customer journey. Once you are visible, we grow with you: from winning and keeping customers to working smarter, data insight and knowledge. You start where it pinches most right now.
FAQ
Frequently asked questions about GEO and AEO
GEO is optimizing your website and content so that generative AI search engines like ChatGPT, Perplexity, Gemini and Google AI Overviews recognize and cite your brand in their answers. Where classic SEO is about ranking higher in a list of links, GEO is about being cited in the AI answer itself. It builds on your SEO foundation with extra attention to structure, authority and citability.
SEO focuses on ranking higher in Google’s search results, so in the list of blue links. GEO focuses on being cited by generative AI search engines like ChatGPT, Perplexity and Gemini, which give one summarized answer instead of a list. They share the same base, but GEO asks for extra work on citability, schema markup and substantive authority. You need both to be found everywhere.
AI models cite sources that are clear, factual and easy to reuse, and that are recognized as reliable on a topic. Concretely: clear answers at the top of your content, correct schema markup, an llms.txt file, accessibility for AI crawlers and demonstrable authority around your topic. We optimize these factors and then monitor monthly whether and how often your brand actually appears in ChatGPT answers.
No. GEO does not replace SEO, it builds on it. Classic SEO remains your foundation for visibility in Google, while GEO makes sure you are also visible in AI answers. We combine both in one approach, so your customer finds you wherever they search, in the search engine or in the AI conversation.
We start with a baseline of your current visibility in Google and in AI answers. Then we track monthly how often and where your brand is mentioned in ChatGPT, Perplexity, Gemini and Google AI Overviews, compared against your competitors. That way you see the growth in mentions, citations and traffic in black and white, instead of guessing.
The first technical and content improvements can affect your citability within weeks. Visibly more mentions in AI answers usually build up over [X maanden], depending on your starting position, market and competition. Because we measure monthly from the baseline onward, you see progress continuously and we adjust along the way.
The investment depends on your starting position, the number of pages and whether you want monthly monitoring. Fusified.AI always starts with a visibility scan and baseline, and translates that into an approach that fits your scale, from SME to a larger company with multiple brands. Book a visibility scan for a concrete proposal.
Ready for the next step
Get found, in AI answers too
Discover in one scan how visible you are right now in Google and in the AI search engines where your customer increasingly starts. We translate the baseline into a concrete plan.